Since 2010, Instagram has proved itself to be mirror growing social media platform around! Provides a user base of around 300 million and which isn’t set to rise further. So exactly why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation doing this is the reason for Instagram’s sudden demand.
What’s all the fuss about?
Instagram is a perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast growing. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly used daily, this tends to make a loyal and highly active user base.
This option to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on social network sites. With high usage, there will be increased interest in advertising on the app. However, competition get ripe and businesses will have to find creative strategies to out compete their rivals in the visual involving social storage devices.
How are you able to use it for Selling?
Of course, if you would like to to of one’s to advertise your company or maybe a product, and a second must consider how. This really is a visual platform and for that reason products have a general in order to market that services. But services are not impossible market on the app, finding exciting approaches to bring alive your service will catch the eye of the Instagram wearer.
Hashtags tend to be used on buy instagram likes and also in on trends and starting unique is a sure solution to engage an audience, within a similar strategy to Twitter. However, one must be careful to install the hashtag to the visual content you provide, so it isn’t as simple as other apps that take advantage of this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for the mobile data, hungry market. Only new and fresh content will attract attention.
Finally, Instagram stories would be a great method personally build relationships with your audience, lasting only 24 various hours. Stories should be seemed to keep potential updated daily on your small and reveal behind the scenes content to result in user feel like they are part for this company.
Instagram can be used to market almost anything, with an inventive mind alongside committed team, you can make quite the excitement around your brand!
With a young, educated audience utilizing the app on his or her mobiles daily, one can only predict sustained growth and loyalty looking at the users. Just about be increasing opportunity to employ a this app for business purposes and the advice from this writer end up being get in while its spicy! It will only grow so have the market place before it gets substantially crowded.